Mama’s Elevator Pitch: What is This Blog Really About?

by Charise Rohm Nulsen

Now that I’ve made it through my first month of blogging, I’m taking on a new challenge called The Winter ProBlogger 31DBBB which stands for 31 Days to Build a Better Blog. Hopefully, this means you’ll be spending time exploring an evolved and more enjoyable version of my current blog very soon!
Today is day 1 of 31DBBB, and the assignment is to come up with an elevator pitch for your blog.
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia
Based on your visits to my blog, what do you think of the following?

Tagline: A window into the adventures of stay at home mamahood!
Short pitch: I’m a first time mom, who is unexpectedly a stay at home mama to an amazing baby boy born in June 2010. I’m loving what I now realize is the ultimate job, but I don’t know how long it can last from a financial standpoint, so I’m blogging to chronicle my adventures staying at home with my son and also sharing my desire and attempts to incorporate natural parenting and a healthy lifestyle into our days.
Keywords: baby, motherhood, parenting, natural parenting, healthy, new mom, stay at home mom

Audience: Mamas

I look forward to your feedback in the comments section below. Thank you in advance, and please feel free to explore other posts on my blog to make sure the above really fits well!
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{ 13 comments… read them below or add one }

1 Sam February 7, 2011 at 12:02 pm

Sounds good – but maybe add to your long pitch (because I see that you have links for coupons and freebies) that you might add that you’re trying to figure out how to save more so that you can keep staying at home


Other then that – I think it sounds perfect!

Sam recently posted..31 Days to Build a Better Blog – Day 1My Profile


2 I Thought I Knew Mama February 7, 2011 at 12:12 pm

You are so right! Thanks so much for catching that! I’ll revise accordingly. :-)


3 Michelle Steiner February 7, 2011 at 2:29 pm

As a mom of three grown children, and remembering the days when my kids were little, I can appreciate all that you are doing. Back then (my son will be 30 in Nov), we really didn’t have blogging, and all the means that we have today to help make a little extra, to allow us to stay home. I look forward to seeing your progress!

Thanks for stopping by my blog, and for reminding me about the all important “About” Page. Since this blog has been in and out of retirement over the past couple of years, I deleted the one I had up, as it just didn’t fit anymore.

Not sure what is going on with my RSS feed, will check into that too.
Michelle Steiner recently posted..31 Day Build A Better Blog with Sits Girls KickoffMy Profile


4 Jenn @ Coolest Family on the Block February 7, 2011 at 4:12 pm

Hi! First time visitor stopping by from SITS31dbbb :)

I like your tagline. Your “short pitch” is actually pretty long. And I think has maybe too much information. Seems more like and about me page than a short pitch. You could try this:
A window into the adventures of a first time unexpected stay at home mama. Chronicling staying at home with my son while incorporating natural parenting and a healthy lifestyle.
Or without the tagline:
First time unexpected stay at home mama chronicling adventures with my son while incorporating natural parenting and a healthy lifestyle.

You can drop the “first time”, “unexpected” or both if they aren’t that important to you, I was just going by the short pitch that you gave.
Jenn @ Coolest Family on the Block recently posted..31 Days to Build a Better Blog ChallengeMy Profile


5 I Thought I Knew Mama February 7, 2011 at 4:13 pm

Thank you, Jenn! I’ll play around with it.


6 Emily faliLV February 8, 2011 at 2:27 am

Nice job! I think you touched on some great points, but still think you could pare down your short pitch a bit – and then include more details of it in your long pitch…
Peek into my life as an unexpected stay-at-home mom to a sweet baby boy as I chronicle my adventures as a first time mom learning about natural parenting and healthy living.
Not knowing how long I will be able to stay at home with my son, born in June 2010, I am striving to document all I can about our life as I dive headfirst into the world of organic parenting, living, and cooking. Not to mention learning to save where ever I can to stay at home as long as I can.

Or something like that…

Emily faliLV recently posted..Toddler Talk 25 Temper TantrumsMy Profile


7 Renee February 9, 2011 at 10:42 am

Hello! I’m anew visitor from the SITS challenge. I like the elevator pitch! I think it lays out what your all about in a quicky, easy way.
Renee recently posted..Day 2 – Oh- how I love thee! Let me count the waysMy Profile


8 Carla February 19, 2011 at 10:47 am

I found your blog on theSitsgirls website. I always wanted to be a stay at home mom, but it didn’t really work out that way for me…except for two years I was able to stay home when my girls were in middle school. I look forward to reading about your journey. Your elevator pitches got my attention and here I am!
Carla recently posted..10 Reasons to Become a “Greener Cleaning Mom”My Profile


9 I Thought I Knew Mama February 19, 2011 at 10:50 am

Thanks, Carla! I feel so so fortunate to be a SAHM right now. I really hope it can last as long as possible! That’s nice that you got a couple of years at home when your girls were in middle school. I used to teach middle school and that is such an important and dramatic time in kids’ lives… especially for girls!


10 OneMommy October 2, 2011 at 4:20 pm

Starting the 31DBBB challenge right now and am struggling on my elevator pitch, when I googled to find a sample to help me get an idea of one from a mom’s blog, yours came up – so thrilled b/c I love your blog! Thanks for sharing this post with your readers!
OneMommy recently posted..In Sickness and in HealthMy Profile


11 Mike@Car Stories October 25, 2011 at 9:53 pm

Good luck to your 31DBBB challenge in writing a blog. I’m sure that you will make it great.
Mike@Car Stories recently posted..10 Things You should know when You buying a used carMy Profile


12 Mason@Health Stories November 3, 2011 at 11:11 pm

That’s pretty cool and awesome challenge! I know you can you make it, I’m looking forward to your 31DBB challenge. Thanks!
Mason@Health Stories recently posted..Natural Remedies For HeartburnMy Profile


13 Nicole Rivera April 17, 2013 at 4:18 am

I saw “Elevator Pitch” and thought 31DBBB! It’s a great program. Have a blast with it!!


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